A publisher's and advertiser's guide to consent management

To sustain and grow revenue and ROI, publishers and advertisers will always need user data. But in the age of CCPA, GDPR and cookie restrictions, collecting data the wrong way can erode user trust and incur crippling fines. As the need for reliable and compliant opt-in processes expands, consent management — a system geared toward swiftly collecting and recording user consent — is taking on new urgency.
Download this new guide to learn how publishers and advertisers are using consent management tools and techniques to collect user data at scale without running afoul of regulations or alienating users.
You’ll learn: