A peek at Doritos, Coors Light Super Bowl strategies; ING comms leader shares her journey

Strategy, empathy and a seat at the table add up to success for ING leader

ING America’s head of comms & brand experience leans into early mornings, the Orange Code and a little bit of TikTok.

These Super Bowl strategies had people talking long before kickoff

Doritos and Coors Light use a combination of social and earned media to prolong the conversation.

A peek behind the curtain with personal finance reporter Chris Taylor

For the inaugural Media Coffee Chat, we sit down with Chris Taylor, an award-winning personal finance journalist, marathoner (13 times!), a father of two boys, beagle dog dad and Canadian living in New Jersey.

The Scoop: Chipotle, Waffle House emphasize transparency about price fluctuations

Also: Google lifts ban on AI use for weapons; Mavs’ messaging around Doncic deal doesn’t answer questions.

Member Content

Use these 3 concepts for better AI prompts

Including sample prompts.

Taco Bell’s Super Bowl stunt (mostly) ditches celebs to put fans in the spotlight

At least one celeb is doing her best to sneak in.

Why comms pros make great chiefs of staff

An understanding of comms, familiarity with overall business can help CEOs see what’s coming.

New social media features and updates to know this week

Including updates from YouTube, Instagram, LinkedIn and more.

The Scoop: American tariffs roil the world. Here’s what it means for communicators.

Plus: LA Times owner continues to get political; Applebee’s parlays ‘Date Night Pass’ into media relations gold.

Conducting a risk assessment amid anti-DEI governmental action

A close look at the current situation.

6 keys to killer market research questions

Companies that use these tactics to write customer surveys will go beyond surface-level feedback and uncover actionable insights.

The Scoop: American Airlines’ response shows speed, restraint

Also: TikTok bounces back amid uncertainty; Nicole Kidman ad demonstrates power of social listening.

Announcing Ragan's Video, Visual & Virtual Awards winners

Congratulations to all of our winners and Honorable Mentions!

Press play: How Audible’s Sophia Gottfried amplifies employee stories worth sharing

Audible's internal communications leader explains how to craft authentic executive messages while staying true to strategy.