| | Automotive is Adapting, Don't Get Left Behind | Hi Colleague,
Consumers are no longer opting to purchase vehicles based on performance power alone. Instead, they expect a connected, customizable, and current platform capable of creating an enhanced driving experience. Automotive technological advancements have allowed for rapid progress in response to these expectations, but as the vehicle evolves further into the realm of consumer electronics, driver requirements and expectations increase.
However, automotive faces unique challenges in providing an updatable and customizable platform in comparison to the traditional consumer electronics market; Security risks are substantially greater in vehicle Over the Air Updates and there is a lack of clarity over control and liability of potentially defective software modifications. In addition, fundamental architectural hurdles must be overcome in order to develop an efficient backbone for the evolutionary vehicle platform. | What do FOCUS: Software Defined Vehicle panelists see as the biggest challenge to the vehicle becoming an effective smartphone on wheels? | “The charm of smartphone lies in being a platform that (a)provides apps and tools for our everyday life , (b)refreshes itself over the air and (c)gets significantly better with new generation of hardware that we buy new or subscribe. The vehicles are already getting software update ability – that’s not really a real challenge. But future-proofing the hardware is an area where the vehicle differs from a smartphone, since unlike phones, buying or subscribing to a new generation every year and discarding the old one is not an option. Also, unlike smartphones, failure in performance is much more than an annoyance for cars!” – Partha Goswami, Senior Manager – Technology Trends & Insights, General Motors
“Vehicle lifecycles are much longer than consumer products and will require future-proof design concepts for increasing needs in computing power, data storage and connectivity.” – Tamara Snow, Head of Research & Advanced Engineering, Continental | So, how do we overcome these challenges to achieve the vehicle of the future? | The Informa Tech Automotive Group will bring together the entire automotive ecosystem throughout May for FOCUS: Software Defined Vehicle, a unique virtual content series of interviews, collaborative networking groups, presentations, and panel discussions on the future of automotive software.
Join our panelists on May 20th as they question “Can the Vehicle Ever Truly be a Safe Smartphone on Wheels?” - Tamara Snow, Head of Research & Advanced Engineering, Continental
- Partha Goswami, Senior Manager Technology Trends & Insights, General Motors
- Luca Giardino, Head of Connectivity, Automobili Lamborghini
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I look forward to welcoming you to the virtual content series in May.
Lewis Powers Conference Producer, Informa Tech Automotive Group
P.S. We have launched our Event Brochure, full of information on the speaker lineup, virtual features, agenda, passes, pricing and more! Click here to download your copy. | | |
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