Being such a hands-on environment, the return of publisher test kitchens will serve up new lessons on the future of work.
| Publishers are beginning to write out the recipes for their returns to the office as coronavirus restrictions slowly ease. But food publishers with test kitchens are already baking plans to turn the heat back on their productions. Since as early as June, Tastemade, Trusted Media Brands’ Taste of Home, America’s Test Kitchen, BuzzFeed’s Tasty and Meredith’s EatingWell have allowed portions of their test kitchen staffers back into the studios they had to abandon in March. The test kitchen directors that Digiday spoke with from these publications said they’ve been testing out different methods for how their staffs are allowed to be in the shared workspaces. Read more below. Being such a hands-on environment, the return of publisher test kitchens will serve up new lessons on the future of work. After loading up on remotely produced programs, Hollywood is also taking tentative steps back into production but with a twist. The Financial Times hoped that its luxe lifestyle festival would be a celebration of a return to normal. Instead, it's hosting a virtual version of The FT Weekend Festival. WTF is Triller? It's is one of several video-led social applications including Instagram Reels and Byte riding a wave of anti-TikTok sentiment. For marketers, a TikTok ban will stall efforts to diversify their media channels from just Facebook and Google. Other things to know about Deep Dive: How to master Amazon advertising in the new normal helps prepare you for the rapidly changing e-commerce landscape with on-demand video, slides and analysis from our recent Amazon Advertising Strategies Virtual Forum. Learn more and purchase access here. With only cardboard cutouts to fill stadium seats in a time of pandemic, the place to reach sports fans is on social media, and brands are creating messaging to join that conversation. Sponsored by Twitter. | | |
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howdy! | Sponsored by Recurly | | As publishers grapple with a time of uncertainty, churn is a chief concern | | Nobody is closer to the center of the surge in online content consumption than publishers, but as the world enters the next phases of unprecedented change, churn is still a looming threat. Join this virtual event to learn strategies and tactics for retaining subscribers, no matter what the circumstances. | | |
howdy! howdy! | WTF Series | | WTF is Triller? | | TikTok’s potential ban in the US has opened the door to the app’s competitors like Triller. | | |
| Sponsored by LiveRamp | | Publishers worry about holes left by the exit of third-party cookies | | New research shows publishers are mostly positive about the future of a post-cookie industry and are building for new approaches to following consumer journeys. But some worry about holes left by third-party cookies and the resulting impacts and challenges once they’re gone. | | |
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