There's a younger crowd in the front row.
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Title There’s a new crowd in the front row. |
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Gen Z and Millennial consumers now occupy 40% of the global luxury sector and that number continues to grow. Gen Z and Millennial shoppers are digitally-savvy, mission driven, and financially aware, and luxury brands need to adapt to what these consumers care about. According to a recent Klarna survey: |
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| This new generation of luxury shoppers are waiting to get their hands on the latest designer fashion, and Klarna is here to introduce you to them. 42% of Klarna’s luxury shoppers are Millennial and Gen Z, and they shop more and more often than the average customer. |
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