Sahil Patel Apple is making a big bet on streaming video. But the tech giant still has internal and external challenges that could limit its ambitions. |
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Jessica Davies Brand safety, viewability and verification tags represent on average 10 percent of the total weight of a website. |
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Sponsored Content COPA90 A belief in the unifying social power of football is the striking theme to emerge from the second edition of COPA90's The Modern Football Fan -- a deep-dive investigation into a new generation of young football fans. Sponsored by COPA90. |
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Kerry Flynn Pinterest has approached ad buyers with a new focus on understanding purchase intent, improved tools and new formats like video. |
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Hilary Milnes There's not much channel purity among direct-to-consumer brands anymore, unless you look at Glossier. |
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Sponsored Content IPONWEB Programmatic sustained a black eye in 2018. Brand marketers felt they had too little influence over whether or not their buys were hitting their ideal audience targets, meeting basic KPIs or generating ROI at all. As a result, a slew of companies decided to take back control. Sponsored by IPONWEB. |
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Sponsored Content PubPlus Across every industry, data is changing the way we work -- and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored by PubPlus. |
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