A new alliance including Facebook and Unilever formed to curb bad content online has some in the ad world nervous and confused

Brands are freaking out about regulators and tech players clamping down on targeting. Here's how L'Oréal has found a way around that.

Tanya Dua | The company has created a wearable device and makeup try-on tools to gather data and says users don't mind because they're getting services in return.

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Facebook is making Instagram and WhatsApp employees get @fb.com email addresses as it attempts to unify its brand

Rob Price,Tanya Dua | Facebook's family of apps have historically operated semi-independently, but the company is now moving to integrate them ever-more closely together.

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3 big ways CBS merging with Viacom could help it fight Netflix — and one downside to the deal

Ashley Rodriguez | CBS and Viacom are reportedly in talks for a merger, which could reach a wider streaming audience, with a broader catalog, and help from Pluto TV.

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Slack’s unusual offering isn't designed to have a first-day pop. Here's why most IPOs still factor in a pop, even though they can cost startups billions.

Troy Wolverton | The celebrated price jump when a startup's stock starts trading in an IPO is actually money left on the table. Here's why the pop persists.

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An Amazon Web Services executive says its cloud is the best place to run Windows applications, and customers are switching from Microsoft's cloud because of it

Rosalie Chan | Amazon Web Services Vice President Sandy Carter explains why customers are switching from Microsoft Azure to run Windows applications.

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Private-equity giant Warburg Pincus just struck a deal to create a huge new doctor group, combining $600 million CityMD with Summit Medical Group

Lydia Ramsey | Major companies and investors in healthcare are using deals to create giant groups of doctors and other care providers.

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Inside Slack's direct listing: Here's what actually went down between the tech company and its Wall Street advisers

Becky Peterson | Goldman Sachs, Morgan Stanley and Allen & Company are leading the charge on direct listings, but Slack's public offering proves there's a lot to figure out.

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The founder of a $1 billion startup reveals why he took SoftBank's Saudi cash after the murder of Jamal Khashoggi

Shona Ghosh | Tech companies in the US, Europe, and Asia continue to take billions of dollars from SoftBank's Vision Fund. Gympass was one of them.

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The first big clue about how Amazon plans to upend the US healthcare system with PillPack just dropped

Emma Court | The new court filings suggest that businesses like the $70 billion pharmacy chain CVS and $240 billion health insurer UnitedHealth could be at risk.

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