| In the days after the General Data Protection Regulation took effect, programmatic ad buying plummeted in Europe by 20 to 50 percent. A month into the law's enforcement, spending has started to recover. As part of its effort to win over creators, Snapchat is starting to share ad revenue with them. "Please don't steal our people": In the latest installment of our Confessions series, an ad agency executive talks about losing talent to marketers. Vertical Networks, Elisabeth Murdoch's digital media company, is known for producing Snapchat and Facebook shows. But the company also has TV shows, a book and mobile apps in the works. In case you missed it: CBS News Digital's Christy Tanner joined the Digiday Podcast in Cannes, France, and discussed the perils of focusing attention only on Facebook. Learn how Geoff Schiller, global CRO at PopSugar, and Sam Rosen, head of growth at The Atlantic, are approaching the biggest challenges facing publishers in building a subscription business at Digiday Hot Topic: Subscriptions and Memberships. Register now to join us on Aug. 16 in New York City. This Friday is the last chance deadline for the Digiday Technology Awards. Enter today for the chance to have your technology recognized by Digiday as the best in the industry. |
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| Seb Joseph Marketers’ interest in programmatic advertising has not decreased in the wake of the GDPR. |
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| Kerry Flynn The move to share revenue with creators puts the app on a closer footing with YouTube and Facebook. |
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| Sponsored Content AppNexus Back in the early days of digital advertising, technologists struggled to solve one of the most difficult tasks in yield management: forecasting delivery to fulfill guarantees to buyers. Over a decade later Yieldex co-founder Doug Cosman patented a combination of clever algorithms to enable dramatically more accurate forecasting. Learn how delivery optimization is taking over more of the complex repetitive work, freeing time up for more strategic thinking. Sponsored by Appnexus. |
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| Ilyse Liffreing A senior ad agency exec said staffers are getting poached by clients because the working conditions are better. |
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| Sahil Patel Vertical Networks will have 10 shows on Snapchat and Facebook this year. But it’s also looking to bring those shows to other forms of media, including TV and books. |
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| Sponsored Content Oracle and Netsuite Ask any savvy marketer and they'll agree--blockchain technology is one of today's hottest topics in tech. But just how many of those same marketers truly understand the best uses for blockchain technology? Learn how to use blockchain technology to its fullest potential to help solve the challenges that arise in an increasingly connected digital world. Sponsored by Oracle and Netsuite. |
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| Sponsored Content IBM Watson Marketing Not too long ago tedious and time-consuming tasks filled the timesheets of most senior executives. But as new, affordable AI-powered tools take their place in the trenches, marketers are finally moving to man the command center, reshaping and elevating their role and potential impact. Sponsored by IBM Watson Marketing. |
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Regular deadline:
June 22, 2018 |
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Last chance deadline:
June 29, 2018 |
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ALL EVENTS |
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