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A ‘mental shift’ in B2B commerce: Why marketplaces are thriving

B2B buyers are now “more and more ready to make large transactions online,” says Mirakl’s Marc Teulières, with marketplaces playing a key role in the digital transformation of procurement.

“The reality – when we carry out surveys and studies – is that the quality of [B2B] marketplaces is often higher than traditional ecomm,” Teulières says. “Trust and quality are of the utmost importance. [B2B businesses] are usually more diligent in the choice of suppliers that they bring onto their platform.”
 
Case Study of the Month: HBO Max boosts US engagement and viewing with interactive Fantastic Beasts campaign

“HBO’s clever and simple approach is an excellent example of the increased relevance of messaging made possible by leveraging zero-party data, and the impact that can have on engagement and results.” — Rose Keen, Senior Analyst, Econsultancy
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Braze City x City London
Customer Engagement Matters Now, More Than Ever.

Join us in London to learn how to accelerate business growth through the power of cross-channel customer engagement. Featured speakers include experts from ASOS, Klarna, and SkyShowtime, with additional announcements coming soon!
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Upcoming Events
Webinar: Future of Marketing

September 21st, 2023 | 2:00pm BST, 9:00am EDT

Highlighting the key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the challenges and opportunities facing marketers both now and into the future.
Econsultancy Live

November 16th, 2023 | Kings Place, London

Gain insights from industry leaders, engage in active debates with your peers, and be inspired to stay ahead in 2023 and beyond.
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Featured Reports
 ‌  Social Quarterly: Q3 2023

The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
 ‌ Retail Media Best Practice Guide

Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
 
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