Econsultancy
 ‌ A marketer’s guide to the third-party cookie crackdown

With so many different developments, it can be hard to keep track (ha!) of what exactly is happening and what all of it might mean. So, here is a potted summary of the key developments in the ‘cookiepocalypse’, the impact they are having on marketing and advertising, and what industry professionals can and should do about it.
 
Is Google’s updated SERP design a dark pattern?

Is the primary goal of Google’s design really to help searchers? Around the web, discussion and debate about the design has been significant, with many pointing out that the design makes it very difficult to distinguish organic listings from paid listings.
 
The best digital marketing stats we’ve seen this week

This week we’ve got news about digital ad spend, digital literacy, AI and lots more to help beat the January blues.
 
A day in the life of… Tom Jarvis, founder and Managing Director of Wilderness Agency

Wilderness is a ‘one to watch’ according to Econsultancy’s Top 100 Digital Agencies report in 2019, so we thought it would be worth chatting to the agency’s MD and founder.
Latest
Featured Reports
 ‌  A Marketer’s Guide to Augmented Reality (AR)
This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
 ‌ Segmentations and Personas - Best Practice Guide
This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
 
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Training
Fast Track: Content Strategy & Editorial Planning
London, January 29th
Fast Track: Agile Digital Project Management (2 Days)
London, February 5th
Fast Track: Paid Social
London, February 11th
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Latest Jobs
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Senior Performance Marketing Manager
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Contact us
Econsultancy London
Floor M, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ +1 212 971-0630
 
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