A Mac Turns to the PC Side

Just a few months ago, John Hodgman—also known as the “I’m a PC” guy from the classic “Get a Mac” ads—reappeared in an ad for Apple’s new MacBook models. Now, Justin Long, who starred as the “Mac” of the classic campaign, has returned—but now he’s turned to the PC side in an Intel ad. He’s not exactly embodying a PC, aiming for more real-talk than metaphor, but the ad definitely flips the script on Apple. See Justin Long turn to the PC side.

More of today’s most creative campaigns:

One Marvel enthusiast recently created a TikTok dissecting a moment from a recent ad for Xbox—which seems to reveal the identity of an infamous troll from the film Avengers: Endgame. In the film, the rocky character Korg is plagued by a mysterious player by the username of Noobmaster69 in an online multiplayer battle. Watch to see the identity of this person revealed. (The actor also appears in Captain America: The Winter Soldier.)

On a more serious note, the U.S. has been shaken by news of a shooting in Atlanta that left several women of Asian descent dead, and it’s only the latest in a series of attacks against people from Asian American and Pacific Islander communities. In a powerful Voice piece that follows and builds on a recent one from Facebook's Eric Toda, Annie Katrina Lee of Twitch addresses the ongoing violence and hate against these communities and what allies can do to act against it. Read it here.

NewFronts week is coming up fast—looking different, as all events do—and the Interactive Advertising Bureau has 24 presenters lined up over the four days. Six new ones, including A+E Networks, Amazon and Vizio, will present, along with BBC News, BuzzFeed, Twitter, TikTok, Tubi, YouTube and more. Check out the full lineup and learn about the schedule, which will include insights sessions from a variety of other companies.

Also in TV and Streaming:

An updated, Texas-led antitrust lawsuit says that a cookieless future will only make Google’s chokehold over the advertising landscape more severe, allowing the tech giant to fortify its Chrome fortress, walling off the portion of the internet that consumers access through the browser. Discover why the suit says Google’s cookie-killing scheme is anticompetitive.

Today’s Adweek Webinar — Best Practices for Smart Audience Segmentation: 3 Ways to Unlock Discernible ROI

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Briefly:

For our latest episode of Social Confidential, I caught up with Guillaume Huin, head of social at McDonald’s, and John Petty, head of social at Wieden + Kennedy New York, to find out how McDonald’s has reinvented its social strategy to meet consumers at their level and launch high-powered campaigns like the Travis Scott meal. Watch here.

Adweek’s Social Media Week, May 4–7, is your opportunity to meet up virtually with the world’s leading social media practitioners and digital marketers. With an agenda jam-packed with main stage talks, panel debates, fireside conversation and networking, this is an event you can’t miss.

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The program strains its claim to editorial impartiality.

Greenpeace Chile commissioned the work, made from satellite images and using only trash.

A Facebook town hall focused on how brands can effectively support and take action.

Beverages just received another dose of stimulation.

Innovation will be piloted in Colombia and Argentina ahead of a possible global launch.

Consumers can enter into a contest to win the limited-edition clothing items.