What is and isn't allowed when it comes to fingerprinting? Everyone has a different answer. Even some of the largest mobile measurement firms can’t seem to come to a consensus. Most agree fingerprinting won’t fly with Apple. “Apple will have to keep a close eye on these approaches and enforce ATT against any implementations that are in violation, or risk the policy being completely toothless and consumer privacy commitments not being honored,” said eMarketer analyst Nicole Perrin. Read more below.

• Welcome to the unofficial grace period for Apple’s crackdown on in-app tracking where every risk is one worth taking until it’s not.
• A year after George Floyd’s murder pushed media companies’ to step up their diversity and inclusion efforts, BIPOC employees say the situation is “returning to normal in a bad way.” Read more in this week’s Digiday+ Media Briefing.
• A small, but growing cohort is betting that contextual targeting will soon play a bigger role in the fast-growing CTV and OTT markets.
• It costs to play on TikTok and while some brands are coughing up the spend, others rely on organic strategy to engage consumers.