| Good morning, Marketer, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future. One suggestion is that many will leave agencies for a more secure (or secure-feeling, anyway) in-house experience. But an alternative suggestion is that many are looking at the gig economy — freelancing or taking short-term consultancies. Indeed, the “fractional CMO” is becoming more common. Just recently I met someone who describes themselves in that way: they sign on with start-ups or companies looking for rapid short-term growth, steer them through those waters, then move on. It’s understood that they’re not a permanent hire. Interestingly, I’ve also come across the fractional role in marketing operations. Talented and versatile ops professionals can put an ops organization on the right track then look for a new challenge. How are you feeling right now? In need of security and stability, or risk and adventure? Let me know: [email protected] (responses can be treated as anonymous, of course). Kim Davis
Editorial Director | 