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A Little Kid Leaves Home in Subaru’s Latest Sweet, Poignant Family Spot And in another new ad, a couple rewind to before an accident By Tim Nudd Subaru treads familiar yet fertile ground in its latest advertising from Carmichael Lynch, rolling out two new national TV spots--with a third on the way--that tell family stories to launch the all-new 2017 Impreza. The first new spot, "Moving Out," features a little kid who's packing up all his possessions and preparing to leave home....
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72andSunny Veterans Hope to Pack a Creative Punch With a New Agency Called Haymaker Jay Kamath and Matt Johnson have opened up shop in Los Angeles By Erik Oster 72andSunny veterans Jay Kamath and Matt Johnson launched a new creative agency in Los Angeles called Haymaker, which officially opened at the beginning of February. Kamath is the agency's chief creative officer, while Johnson serves as its chief strategy officer. Kamath most recently spent two months as a freelance creative director with Facebook. Before that,...
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Covergirl Names Droga5 Its New Lead Creative Agency Grey New York previously held the account for 26 years By Katie Richards Coty brand CoverGirl has named Droga5 its new lead creative agency, following a review. The change is effective immediately. "We're excited to partner with Droga5 on the CoverGirl brand, an icon in beauty with incredible equity. Droga5's creativity and partnership will help us bring a new perspective to beauty for this phenomenal brand," Ukonwa Ojo,...
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TGI Friday’s and The Richards Group Reunite to Promote Endless Apps Chain returns to its 'longtime creative partner' By Erik Oster TGI Friday's has named The Richards Group as its agency of record for the second time. The Dallas-based indie agency last won creative and media duties for the fast casual chain in 2011, but the two haven't worked together since 2015. There was no formal review. Now, they're reuniting for a campaign that debuts this...
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How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing Lessons learned from the PewDiePie mess By Adam Kleinberg Disney and YouTube are both catching heat this week because of their association with the reigning king of YouTube influencers, PewDiePie. They both deserve it. Influencer marketing is the buzzword du jour for advertisers right now. Brands hunger for the authenticity that content created by genuine fans can bring. Keeping it real is important during...
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Protein World Trolls London With More Shameless Ads, This Time Starring Khloé Kardashian Brand follows up 'Are you beach body ready?' with another question By Tim Nudd Protein World, whose "Are you beach body ready?" subway ads infuriated commuters on both sides of the Atlantic--they were accused of blatant body shaming--is back with another ad campaign on the London Underground. This time, the ads star a seemingly heavily airbrushed Khlo? Kardashian, and ask another pointed question: "Can you keep up with a...
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Fishing by Drone? This Brand’s Ridiculous Stunt Shows People Really Do Like Shortcuts SuperHeroes hits the water for Setapp By David Gianatasio You're fishing one morning on a sun-kissed lake, popping brews with some pals and enjoying a dappled day free from work and worry. Suddenly, a remote-controlled drone buzzes your boat to deliver a brand message. How relaxing! The New York office of ad agency SuperHeroes developed the stunt as part of its introductory campaign for...
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