Twenty years ago, when Beauty Inc launched, the great Indie brand wave was just coming into its own, Amazon was a place where people primarily bought books and Botox was on the verge of receiving FDA approval for cosmetic use.

Since its inception, Beauty Inc has been at the forefront of covering our rapidly expanding industry, and as we celebrate our 20th anniversary this year, we have one primary question: What’s next?

At our upcoming virtual conference, Beauty Inc @ 20, to be held May 19-20, we have lined up a broad array of speakers to answer that question. We will tackle the many changes wrought by the last year— the digital acceleration, the inclusivity imperative, the expectations around extreme transparency — and we’ll explore the longer-term developments expected to significantly impact beauty, like biotechnology and the rapidly expanding wellness category.

We’ve tapped big thinkers with bold ideas to present — from c-suite executives to founders to those at the forefront of the sociocultural revolution — and I hope that you’ll join us, too.

See you there!