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A Humor Site Carved the Century’s Best Memes on a Giant Monolith and Buried It for Aliens to Find LULZ for the future, from 9GAG By Angela Natividad We often wonder how our culture will be understood by archaeologists of the future. Will they sift through hours of cat videos and conclude that we worshiped them, like the ancient Egyptians? Will they examine reality TV and wring their hands over our universal preoccupation with who gets the rose? Or will they sift through...
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| Promoted Content from DISH Media Sales by DISH Media Sales | | |
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What Brands Can Learn From This Botched Swimsuit Giveaway Experts from Huge and Ketchum weigh in on Sunny Co's fiasco. By Erik Oster If you're going to run a social media giveaway for your company, don't do what Sunny Co did. The apparel company launched an Instagram contest sponsored by the Twazer app promising to give away a red Pamela swimsuit, which normally costs $64.99, for just the price of shipping and handling to each person who reposted...
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Rapidly Expanding Airbnb Is Seeking a New Global Creative Agency of Record TBWA\Chiat\Day, the brand's AOR since 2014, won't participate in the review By Patrick Coffee Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate. TBWA became the company's first global agency of record after a 2014 pitch led by its Los Angeles office. The spark for that review was the arrival of chief...
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20th Century Fox and AT&T Were Among Last Week’s Biggest Spenders on New TV Ads Kantar Media looks at the advertisers dropping the most cash By Erik Oster Have you been seeing a lot of Mark Wahlberg lately? And maybe a fair share of Sprint's spot featuring a human and dog look-alike, too? Sprint and AT&T were among the top five spenders on broadcast placement for new creative for the last week of April. Combined, the two companies spent nearly $17 million on...
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How Bleacher Report May Be Digitally Minded Turner’s Next Global Conquest Online publisher focuses on social, mobile and sports culture By Christopher Heine Around 700 marketers filed into Turner Broadcasting's expansive event space near the Hudson River in New York's West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital,...
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Discount Chain HomeGoods Places Its Creative Account in Review Ahead of a Retail Expansion Incumbent KBS declines to participate By Patrick Coffee By nearly all accounts, the retail business is struggling. One rare exception, however, is TJX, the parent company of T.J. Maxx, Marshalls, Sierra Trading Post and HomeGoods. TJX saw its sales top estimates in the last quarter of 2016, and in February, its leaders announced plans to launch a new line of stores to tackle...
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R/GA Promotes 2 to Lead Its Creative Team in the U.S. and Announces Several New Hires Chloe Gottlieb and Taras Wayner will be joint CCOs By Patrick Coffee R/GA has promoted two veterans to lead its creative efforts across the U.S. and announced several additional new hires as the department expands. Chloe Gottlieb and Taras Wayner will serve as co-chief creative officers for R/GA U.S. The duo, who both formerly held the title of evp and executive creative director, will take on a...
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