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| Top Stories |  | | Ivy Liu |
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| | | | | How ad tech recovered from the dotcom crash, Big tech grew to dominate and the financial crisis fueled programmatic buying. | | |
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howdy! | | | | | There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. | | |
| | | | | The rapid growth of the CTV landscape has contributed to less-than-favorable territories where brands may see their CTV ads adjacent to polarizing political content or within apps that aren’t delivering content at all. | | |
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howdy! | | | | | Digiday Programmatic Marketing Summit attendees speak out on why they rate the overall industry’s post-cookie readiness so low and what it’ll take to raise it. | | |
| | | | | As publishers look to diversify their revenue streams, email marketing remains a powerful tool for engaging and monetizing their audiences. And since publishers own and manage their email lists, the channel offers control regarding third-party platforms, ever-changing algorithms and data privacy regulations. | | |
howdy! | | | | | Florian “Flo” Adamski weighed in on what 2024 looks like for his company and their clients, while explaining why the industry is still seriously addressing ad fraud. | | |
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| | | | | With the upcoming Super Bowl ad inventory on Paramount already being sold out, brands are realizing a sports audience advertising strategy is a must-have pillar in a post-cookie world. | | |
howdy! | | | | | Retail advertising is poised to have its moment, and brands and retailers are upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year. | | |
howdy! | | | | | As Google and Meta roll out new features, startups like Runway are finding new ways to compete for enterprise clients. | | |
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