A guide to the end of the third-party cookie, agencies are in a holding pattern and more

This week, we covered the end of the third-party cookie, agencies awaiting long-term plans from clients, the endurance of Google and Facebook during the crisis and much more. Check out these member exclusives below and subscribe to Digiday+ for access.

The death of the third-party cookie is fast approaching, and the industry can see the end of the road when it comes to their ability to buy and sell ads that use individualized targeting. Still, publishers and marketers remain in the dark about how this will impact their businesses. Here’s Digiday’s primer on all you need to know about life after the third-party cookie.

Agencies are in a holding pattern awaiting their clients’ return to advertising as they had been, should that ever happen. It’s not a surprise that agencies are beholden to their clients' needs, but without long-term planning from clients, agencies are unable to map out what their business will look like past the next few weeks let alone over the next year.

Sales of retro pantry staples like Slim Jim and Kraft Easy Cheese are soaring as American consumers reach for tried-and-tested home comforts. In digital advertising too, marketers who are spending are leaning on the old faithful: Google and Facebook. Lara O’Reilly discusses in the latest of a weekly column about the big changes and challenges facing media and marketing leaders.

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