🎛️ A guide to Salesforce Agentforce

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Plus, a step-by-step guide to greater peace of mind during AI transformation

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Jan 08, 2025

The use of genAI-powered assistants by online shoppers is up 13x, according to the latest Adobe Analytics holiday report. No small part of this new wave of AI agents is Salesforce, which launched Agentforce last fall. Today, Editorial Director Mike Pastore gives us a rundown of Agentforce’s roster of agents and how they aim to transform customer experience and simplify marketing processes internally.

That helpful guide should calm some nerves rattled by the number of AI-powered tools flooding the martech market. However, for those needing more solace, contributor Lisa Peyton offers a soothing process to consider as we embrace the AI-first mindset.

One last thing, if you haven’t taken our 2025 State of Your Stack survey, take a couple of minutes to tell us about your martech stack and your plans for it in the near future.

Chris Wood,
Editor

Salesforce

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Your voice matters

How does your martech stack stack up?

More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey.

Take the survey.

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The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community.

What they're saying

“The future belongs to organizations that can break down traditional silos and create truly integrated revenue teams. As customer acquisition costs continue to rise, efficiently expanding existing accounts will become an increasingly critical competitive advantage.” Steve Armenti in Break down silos with a 4-pillar foundation for account-based expansion alignment. “Just as we turn to meditation apps for mindfulness or fitness apps for exercise, we can turn to AI for help managing AI.” Lisa Peyton in Start the new year with an antidote for AI anxiety.