'A grandiose idea': Inside TrustX's grind to gain adoption

"They're attempting to make a difference." Three months in, publishers have mixed feelings about nonprofit ad exchange TrustX, which promised to cut out fraud, give advertisers 100 percent viewable ads, ban reselling within its platform and be transparent about its costs.

Dove, McDonald's and Pepsi have recently faced consumer backlash for ads that touched on hot-button issues, worrying even marketers that have aligned themselves with causes for years.

Forty-two percent of 18- to 29-year-olds believe they pay too much for streaming services. Here are four charts that show the state of live video.

At least half of MLS' media and marketing spend goes to Facebook. Here's how the league is using the platform to drive tune-ins to live games.

Agency Huge tested personalization in physical retail by building a cafe at its Atlanta office. Subscribe to Digiday+ to learn about the experiment.

Hear how brands like American Express, Equinox and Boxed make their marketing data-driven at the Digiday Hot Topic: Data-Driven Marketing on Thursday, Sept. 7 in New York City.