Using AI to enhance listing photos can be legally risky | A formula for creating short marketing videos | Body language tweaks make big difference on video
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Sales toolkits now require strong video skills, but ineffective body language is amplified during video chats or presentations, writes Virtual Sapiens' Rachel Cossar, a former Boston Ballet dancer who has prepared four videos as examples. Facial expressions and eye gaze are particularly important, Cossar writes. Full Story: Sales Hacker (11/14)
Report: Social marketing poised for growth in 2023 Social media advertisers are confident in their investments and returns and are poised to increase allocations next year while general marketers make cutbacks due to a turbulent world economy, Hootsuite reports. Hootsuite also predicts increased collaborator partnerships, a shift toward content that's customized for each channel's distinct audience, a rise in the use of social media as a search tool, and growth in social commerce. Full Story: Ad Age (tiered subscription model) (11/15)
Rising rates motivate homeowners to stay where they are Survey results released by the Federal Reserve Bank of New York find reluctance among Americans to move, citing low mortgage rates that cannot be matched in the current environment. Moving intentions have declined in concert with rising mortgage rates. Full Story: BNN Bloomberg (Canada) (11/14)
A locally sensitive design for a concrete dwelling Mexican architects Gonzalez Muchow Arquitectura selected pigmented concrete to blend their design for the Casa Tejocote residential dwelling into the local landscape and lighting conditions. The decision to place the concrete for the building's construction in more than 30-inch layers ultimately determined its form and scale. Full Story: World Architecture News (11/15)
Insurer: Labor crunch prompts contractors to be choosier Some of the better contractors are being more selective about the jobs they take because of the construction labor shortage, says insurance executive Tobias Cushing of Zurich North America. Rather than trying to hire extra workers, these firms are only bidding on projects they can handle with existing crews, Cushing said. Full Story: Business Insurance (11/15)
Technology & Innovations
Technology, DEI stand out in construction in 2022 Robots and drones are finding their way onto more construction sites this year as major contractors turn to these and other technologies for a variety of reasons aimed at achieving greater efficiency and countering the effects of the pandemic. John Caulfield explores examples and the purposes served, as well as contractors' growing focus on workplace diversity, equity and inclusion. Full Story: Building Design + Construction (free registration) (11/14)
Lessening demand for mortgage bonds is driving up rates Dwindling demand for mortgage bonds by banks and other investors has helped to drive up mortgage rates, with the average 30-year fixed mortgage rate recently surpassing 7%. "Banks stepping back, the Fed stepping back, foreign investors stepping back—that has widened the spread that mortgages trade at versus Treasurys, which directly translates to the borrower's mortgage rate," noted Nick Maciunas of JPMorgan Chase. Full Story: The Wall Street Journal (11/15)
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