Empowering you to make better decisions
| We’ve already revealed a few of the insightful experts speaking at Festival’s The Bottom Line this 23-25 March. Now get a taster of the sessions by exploring the Agenda At A Glance. Each session will seek to answer one of the three challenges the event will address; planning for success, making decisions, and measuring success.
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| The Holy Grail of ROI measurement What are the key questions marketers should be considering in order to generate value? L’Oréal’s Vas Kourakis walks us through where best to focus your energy. |
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| | | How to… use econometric modelling In this practical session, economist Dr Grace Kite explains how econometric modelling can enable a clear comparison of the costs and benefits of different marketing choices. |
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| | | Why you don’t always need a plan At a time when planning for the year ahead is difficult, join Sara Bennison, one of the UK’s most respected marketers, in this myth busting session. She will explain why you shouldn’t focus on being ‘perfect’ but instead be prepared to adapt plans. |
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