A dose of 'good trouble' A New Jersey broker and salesperson is committed to creating a vibrant, equitable community where all can reap the benefits. Full Story: REALTOR® Magazine (4/18)
How to Talk to Clients About the 2024 Market (E-Book) Easily handle the changing real estate market using these helpful tips and scripts. Develop practical skills for educating your clients on what to expect and arm yourself with the necessary knowledge and tools to make smart decisions, communicate well with clients, and succeed in the always-changing real estate world! Download Now >>
This settlement would preserve the choices consumers have regarding real estate services and compensation. After the new rule goes into effect, listing brokers and sellers could continue to offer compensation for buyer broker services, but such offers could not be communicated via the MLS. MLS participants acting for buyers would be required to enter into written agreements with their buyers before touring a home. These agreements can help consumers understand exactly what services and value will be provided and for how much. Get more facts about NAR's settlement agreement at facts.realtor.
Best Practices in Sales & Marketing
How to avoid ending up in someone's spam folder When managing email marketing, keep email lists clean of unengaged prospects, email addresses that bounce and invalid or fake data, according to Liviu Tanase, CEO of ZeroBounce, an email validation and deliverability platform. Organizing subscribers into segments will help keep lists clean while also personalizing messaging that can increase sales revenue. Full Story: Entrepreneur (4/16)
TikTok's new feature could help drive web traffic Publishers are testing a new TikTok feature that would allow them to add links to organic videos, with the hopes of getting their social media audiences to their websites. However, many are cautious of how well the feature would accomplish this goal, since the platform is designed to keep people in the app. Full Story: Digiday (tiered subscription model) (4/17)
How creative can truly connect brands, consumers Vulnerability, spontaneity, imperfection and not trying to please everyone are keys to unlocking successful brand creativity, writes Matt McCain, co-founder of Little Hands of Stone. He adds, "If you're willing to loosen your grip on the steering wheel and let your brand show up as its authentic, flawed, quirky whole self, you'll build deeper connections with your audience." Full Story: Ad Age (tiered subscription model) (4/16)
AI helps L.A. County identify homelessness risk Los Angeles County, Calif., officials are using an AI tool to help them identify individuals at a higher risk of losing their homes within 12 months, with the goal of providing supports to help them avoid homelessness. Officials say around 87% of the hundreds of people supported by the new L.A. Homeless Prevention Unit have been able to stay in their homes. Full Story: Context (4/15)
Fair & Equitable Housing
2 California nonprofits work to house families The Housing Industry Foundation teamed with nonprofit Rebekah Children's Services to remodel five housing units in Hollister, Calif., to provide transitional homes to families experiencing homelessness. "[T]his is what is made possible when two nonprofit entities come together for the greater good of the community," says Christophe Rebboah, CEO of Rebekah Children's Services. Full Story: The Gilroy Dispatch (Calif.) (4/16)
Legislation & Regulation
BofA sees "real risk" Fed won't cut rates until 2025 Bank executives are wondering whether the Federal Reserve will cut interest rates this year after Chair Jerome Powell's statement on "a lack of further progress" on getting inflation to the central bank's 2% target. Market pricing for rate cuts has been volatile in recent weeks. As of Wednesday, traders were pricing in a 71% chance of a cut in September and a 44% chance of a cut in July. Bank of America economists have highlighted a "real risk" the Fed won't cut rates until March. Full Story: CNBC (4/17)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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