Live briefing and update formats have emerged as a newly important content type for publishers hunting for subscribers.
| It’s 2021, and live blogging has made a comeback in the world of news publishers. News media companies are leaning more into the live update formats that many turned to in the early days of the coronavirus outbreak, after discovering that the format helps drive subscriber growth. “The performance of the live blog has been extraordinary,” said Patrick Kerkstra, the Philadelphia Inquirer's managing editor, who noted the Inquirer's live update format has a subscriber conversion rate that's twice as high as the publisher's standard articles. “It’s been a conversion monster.” Read more below. The format is far from new as publishers have been hosting live blogs on their sites for more than a decade. But interest in them had also begun to revive before last year’s pandemic. For Digiday+ members, when it comes to the two narratives, it’s not surprising that the Big Game advertising veered toward the sunnier version of events. Asynchronous working is a new term being touted as a way colleagues can communicate and collaborate on their own schedules and help cut down pointless meetings. In the latest episode of the Digiday Podcast, Group Nine CRO Geoff Schiller talks about how his team adapted its sales strategy in 2020. Other things to know about Gain exclusive recognition from Digiday in categories including Best Use of Video, Most Original Use of Social and more through the Digiday Content Marketing Awards. See the full list of categories and submit before the last chance deadline on February 19. In this new guide, learn how publishers can leverage audience data to help craft direct deals with advertisers and make decisions surrounding ad formats and creative offerings. Sponsored by Celtra. WTF is email deliverability? With 1 in 6 emails failing to reach the inbox in 2019, here’s how marketers can deliver on greater email campaign success. Download this WTF report now. Sponsored by Validity. | | |
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