A comprehensive guide to the Japanese ecommerce market Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce market.
ClickZ Daily: February 17, 2020 |
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| Good Morning! Hope you’ve had a good weekend? Today, we have the key takeaways from Sophola’s comprehensive guide for companies interested in entering Japan’s lucrative $122 billion ecommerce market. Since Japanese consumers are extremely loyal to their shopping platform of choice, Rakuten, Amazon and Yahoo! Shopping (the three most popular platforms) are a good place to start for foreign companies interested in entering the Japanese market. Also, KBMax’s Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configuration and quoting are automated. Also ICYMI: Digital experience company Acquia announced the appointment of Chris Doggett as chief revenue officer. Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. Databook, the AI-powered, enterprise customer intelligence platform, announced the company has secured a $5 million seed round led by Threshold Ventures. Josh Stein, Managing Partner at Threshold, will join Databook’s Board. Tapad, a digital identity resolution company, announced their partnership with Gimbal, an of location-powered marketing and advertising solutions. Gimbal now leverages Tapad’s global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, Arrival. |
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Digital Marketing Jacqueline Dooley Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce market. |
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Ecommerce & Sales Kevin Jackson KBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configuration and quoting are automated. Read more |
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| Data & Analytics Jordan Torpy Customer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Read more |
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| Data-Driven Marketing Daniel Macdonald Xaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad exchanges. Read more |
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| Digital Advertising Robert Rothschild Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read more |
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| Data & Analytics Dietmar Rietsch Dietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial to compete in the digital age. Read more |
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Digital Advertising By its emphasis on audio alongside visual cues, Toonimo grants companies the excellent tool to connect with their customers. Download now |
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| Digital Marketing Companies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and streamlined way. Download now |
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