A Complete Guide to the Election

Over at TVNewser, senior editor A.J. Katz has been talking to executives from the major outlets about how they are covering the election and their plans for the big night. Find out what Fox, ABC, CBS, PBS, NBC, MSNBC and Telemundo are planning—and what they'll do if the race isn't called Tuesday night.

Related: Four years after Stephen Colbert’s first election night Showtime appearance, he’s returning to host another live special.

Instead of taking a hands-off approach as in years past, social media platforms have been hard at work overhauling the way they manage (or ban) misinformation and election ads. Whether they’re actually helping or not is debatable, but here’s what they have cooking:

The election is, well, really distracting, and that means that holiday shopping for the week is forecast to drop $300 million, or 13% year over year, on Nov. 4. It’s nothing new for election years—2016 showed a similar drop. Holiday shopping tends to pick up again after that, but this year is unlike any other. Prolonged uncertainty—not only around the pandemic, but also possibly around the actual election results—could represent a bigger hit as Americans await closure.

An emotional year: High voter turnout and high stakes mean people are more emotionally attached to this election.

Variously happy, harrowing, heartwarming and hilarious, these ads and campaigns defined the tone of marketing in the run-up to the election.

On Adweek’s newest podcast, Marketer Momentum, Adweek Executive Mentees Jeremy Schumann and Ro Kalonaros ask top marketers behind the biggest brands for discoveries that kickstarted breakthroughs. Tune in for the career advice you wish you had years ago. Tune in.

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Campaign from Buzzman strikes starkly different tone from U.S. ads about other chains' closed locations.

The ad-tech platform announced similar deals with Criteo and LiveRamp last week.

The poultry brand knows consumers need different advice this holiday season.

It will encompass all paid services for the company's candy, mint and gum brands.

The independent agency begins its three-year partnership with the chain next year

Experts say brands should opt for functionality over buzz for long-term impact.