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| As programmatic OTT opportunities grow, streaming content creators and services are looking to optimize yield while still preserving a TV-like viewer experience. Fortunately, programmatic technology is evolving to meet the complex needs of marketers and publishers — and OTT header bidding is emerging as an effective option. But the intricacies of the OTT advertising landscape have made the OTT header bidding process even more complicated than the desktop process. In this new guide, you’ll learn tips and techniques for effectively deploying header bidding across OTT platforms. Download it now to learn: A technical overview of how OTT header bidding works The benefits of OTT header bidding as compared to other OTT advertising tacticsHow to evaluate potential publisher and technology partnersHow to set brand safety controls Get the GuideOne Liberty Plaza | 9th Floor New York, NY 10006 You received this email because you're signed up to receive updates about Digiday partner programs. Change your preferences below to stop receiving them or unsubscribe from ALL Digiday email. Share Tweet Share Forward Preferences | Unsubscribe |
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