IAS confirms participation in a Brand Safety Institute-led scheme to help publishers understand how MFA is flagged.
| Publishers affiliated with the trade organization the Brand Safety Institute are lobbying leading measurement firms to better help them understand how such platforms flag MFA content, Digiday has learned. Additional coverage: Plenty of marketers still don’t know — or care — how their money flows through ad tech. Publishers share which ad categories are up — or not — so far in 2024 in this Digiday+ Media Briefing. Marketing executives at cryptocurrency exchange OKX believe a Formula One sponsorship, rather than a traditional media mix, will put space between their brand and the crypto sector’s dented public reputation. Over the past year, Epic’s updates to the Fortnite Creative ecosystem have sparked an influx of digital creators into the platform, who have brought with them both their communities and the marketing dollars of the brands looking to reach them. This edition of the Digiday+ Research Briefing examines how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse. GenAI has been revolutionary for middle managers who are looking for ways to streamline their workflow and get more time back. Listen to episode six of the third season of our podcast The Return. Other things to know about Just released: The Digiday Media Awards Winners Guide highlights winning campaigns from Salesforce, TIME and Fortune Media. By giving creators like The Mom Edit campaign context and creative flexibility, brands like Saks foster more authentic storytelling that drives engagement and successful sales outcomes. Sponsored by Collective Voice. In this new Q&A, learn more about why attention is on marketers’ minds, how advertisers can use it and how they’re connecting it to recall. Sponsored by A+E. | | |
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