🎛️ A blueprint for smarter customer journeys

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Digital natives did a number on legacy media.

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Mar 03, 2025

Most of us will agree by now that email automation is getting a bit out of control. If your team is losing leads or engagement isn’t what you’d like it to be, we’ve got a fix for you. Jeanne Jennings has a blueprint for smarter customer journeys ready for you.

Last week, we asked you to help us test as we embedded MarTechBot on certain pages so you could dive waaayy deeper than ever into a topic (if you missed it, dive into email deliverability).

Today, we’ve got a new ask. Check out the alpha (i.e., very early) version of something we’re calling MarTechTok, which we’re testing to help organize clips of our video content. Let us know what you think.

Did you know the upcoming MarTech Conference has the best of both in-person and virtual events? There will be nearly 20 opportunities for you to engage with peers and ask questions of speakers, and you won’t have to leave your office, your sofa or your family to do it. Get your free pass for March 25 & 26. See you there.

Mike Pastore
Editorial Director

Email marketing

An email automation blueprint for smarter customer journeys

Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send.

Social media marketing

How digital natives changed the game on legacy media

TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive.

Customer data platform (CDP)

Why independent CDPs are disappearing (and what comes next)

With the consolidation of leading independent CDPs, the industry is at a turning point. Here’s what brands need to know.

MarTech buyer's guide

Identity resolution: The key to better marketing in a privacy-first world

As third-party cookies disappear and data privacy laws tighten, identity resolution is more critical than ever. From AI-powered matching to real-time personalization, MarTech’s latest guide explores key trends.

Social media marketing

Marketing on Threads: What you need to know

Threads is proving to be a serious Twitter/X alternative. Updated with data that shows users moving to Threads as they diversify platforms.

Salesforce

When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce.

MarTech webinar

First-party data: The key to smarter personalization

Personalization is what makes great marketing work—but with privacy laws tightening and third-party data fading, how do you keep delivering relevant experiences while staying compliant?

Marketing artificial intelligence (AI)

How to get the AI training you need to succeed

Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!

Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

Good reads and conversations to help good marketers get better.

Observations from hanging out with a Chief AI Officer Are smaller communities the future of the internet? Internet fragmentation explodes on brand communities. What’s the most underrated B2B strategy? HockeyStack’s miserable, no-good, horrible Tesla give away. Check out this free brand-score framework.

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors. NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms. NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors. NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

What they're saying

“Think of the digital media landscape as a living, breathing machine where creators aren’t just making content. They’re engineering visibility by feeding the algorithm precisely what it wants.” – Jay Mandel in Digital natives changed the game on legacy media “I have always marveled at the potential of a technology built to create a Customer 360, provide a user-friendly UI for business users, integrate customer records with marketing channels and enable real-time capabilities. Yet, few brands have fully embraced the totality of what CDPs offer.” – Craig Shinn in Why independent CDPs are disappearing (and what comes next)