| | | | | 90% of Consumers Like Custom Content From Brands, According to a New Time Inc. Study Gen Z is especially a fan of branded stories By Sami Main Time Inc., publisher of People, Time and Sports Illustrated, among others, recently surveyed 17,000 people across three major age demographics (Gen X, millennials and Gen Z) to determine their feelings on custom content and how brands fit into their worlds. About 90 percent of respondents like the idea of custom content as a way for...
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| | | | | | | | AT&T Is Pairing Young Filmmakers With Celebrity Mentors to Bring Diverse Voices to the Screen Hello Lab's new program supports rising talent By Sami Main AT&T's Hello Lab, a millennial and Gen Z-driven content studio, frequently partners with YouTube creators to help them produce out-of-the-box projects that just happen to be sponsored by AT&T. The studio announced today a new program that will partner young filmmakers with award-winning professionals from the industry to help them create the project of their...
Read more » | | This Former Hollywood Writer Is Helping Netflix Create Daring Campaigns MullenLowe's Betsy Rosenbloom bridges the gap between creative and media planning By T.L. Stanley Betsy Rosenbloom found an entirely new way to say, "Be mine," to promote a Netflix variety show this past February called Michael Bolton's Big, Sexy Valentine's Day Special. A series of cheeky e-cards got right to the heart of the matter: "This Valentine's Day, I'm going to power ballad a baby into you," read one,...
Read more » | | Fox Sets Fall Premiere Dates, Using NFL Doubleheaders to Launch Its Seth MacFarlane Series Its first Marvel show, The Gifted, debuts on Oct. 2 By Jason Lynch After premiering all of its fall shows in a single week last year, Fox is taking the same approach this year--with one big exception. The network is debuting The Orville, a sci-fi series created by and starring Seth MacFarlane, after a pair of Sunday NFL doubleheaders on Sept. 10 and Sept. 17--ahead of the 2017-18...
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| | CBS and The CW Both Wrap Their Upfront Sales With Double-Digit CPM Increases Prime-time volume was flat at CBS and up 3-5% at its sister broadcast network By Jason Lynch The first broadcasters are crossing the upfront finish line this year, as network siblings CBS and The CW have separately wrapped up their sales. CBS is putting the finishing touches on its upfront negotiations, which all its big agencies complete, according to a source familiar with negotiations. At CBS, volume in prime time was flat...
Read more » | | I Tried Vice’s New Food Service, and the Meals Were Tougher to Make Than Anticipated Chef'd brings bespoke recipes to your table By Sami Main Because a cable channel, digital platforms, two HBO shows and an ever-expanding news site wasn't enough, Vice is now getting into the meal-kit business. In partnership with prepared meal kit service Chef'd, and Vice food vertical Munchies, Vice's resident chef Matty Matheson has come up with five meals, whose ingredients-and strict instructions--will all be shipped...
Read more » | | This Infographic Shows How Trump Is Absolutely Driving Media Twitter A detailed look inside 783,000 tweets worldwide By Christopher Heine Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights...
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