9 brands innovating customer-centric retailing today Madison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead.
ClickZ Daily: January 27, 2020 |
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| Good Morning! Today look at nine of the most customer-centric retailers today and what defines the success of these customer-centric companies? The article looks at case studies from the likes of Nike, Amazon, Nordstrom, Burberry and IKEA — highlighting how they strive to get a holistic profile of their customers to better serve them. Also, we have Mike Herrick, Airship’s SVP of Technology, reviewing the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer service.
Also ICYMI: New research by Smartly.io, a leading social media advertising automation platform for creative and performance marketers, finds half of 2020 marketing budgets will be allocated to social media ads. Tapad, a digital identity resolution company, has partnered with AcuityAds, a technology provider targeted digital media solutions for advertisers to connect intelligently with audiences. Kurtosys, a leading digital experience platform (DXP) provider for financial service firms, announced that it has secured growth capital from Vistara Capital Partners. CoreMedia announced it has launched CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create B2B commerce experiences across all channels and devices by leveraging CoreMedia Content Cloud’s omnichannel content creation and experience orchestration tools. Opsani announced the results of a year-long survey of hundreds of enterprises running cloud services that revealed a critical need for artificial intelligence (AI)-driven, continuous optimization of live applications and their environments. Hivebrite, industry-leading community management and engagement platform, announced today the closing of its $20 million Series A funding round, led by Insight Partners. |
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Digital Marketing Olga Ezzheva Crobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? |
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Case Study Jacqueline Dooley Mike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer service. Read more |
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| Digital Marketing Tom O'Regan Madison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read more |
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| AI Samantha Roberson As hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience. Read more |
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| Marketing Chad Ruff Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. Read more |
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| Marketing Priyanka Chowdhury With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read more |
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Analytics Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technologies all having to coexist. Download now |
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| Data & Analytics Ad Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Download now |
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