Like a lot of major brands, Miracle Whip has decided to sink some of its marketing dollars into sports sponsorships. Unlike other brands, however, it's chosen to underwrite a team with no famous stars, no major-league presence and no big arena to call home. The Kraft-owned condiment brand just announced a new partnership with the...
84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team ESPN helped bring the San Diego Splash to national attention By Robert Klara Like a lot of major brands, Miracle Whip has decided to sink some of its marketing dollars into sports sponsorships. Unlike other brands, however, it's chosen to underwrite a team with no famous stars, no major-league presence and no big arena to call home. The Kraft-owned condiment brand just announced a new partnership with the... Read more »
Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness Please don't talk about it By Tim Nudd The first rule of breathable underwear is, you don't talk about breathable underwear. The creative team on Fruit of the Loom at CP+B found this out pretty quickly while working on a new assignment for just that product. It was awkward to talk about around the CP+B offices--a circumstance that led fairly directly to the... Read more »
