| | | | | 84 Lumber’s Provocative Super Bowl Ad Caused Its Website to Crash Spot about immigration gets big buzz from the Big Game By Christopher Heine In one of the Super Bowl LI's more interesting advertising entries, 84 Lumber wasn't afraid to push buttons about President Trump's immigration policies with its ad. The move garnered attention on Twitter and obviously drove traffic to its dedicated microsite, which crashed almost immediately and, at press time, was still down. The site, Journey84.com, invited...
Read more » | | | | | | | | | | | 7 Social Stats Reveal Which Super Bowl Advertisers Teased Their Campaigns Best A bevy of exclusive engagement data By Christopher Heine >From Dec. 1, 2016 through Saturday, Origami Logic tracked engagement stats for Super Bowl advertisers to see which brands' posts and teasers were generating the most buzz. The marketing analytics software company looked at engagement data on Facebook, Twitter, YouTube and Instagram to help the industry understand which advertisers have already been getting a big...
Read more » | | These 10 Brands Generated the Most Tweets in the First Half of the Super Bowl Data looks good for Airbnb and Coke By Christopher Heine Amobee Brand Intelligence has been pulling in Twitter data about Super Bowl LI marketers, and here's what they saw from the first half. The top 10 tweeted brands are as follows: Airbnb - 33,700 tweets Coke - 32,100 tweets Guardians of the Galaxy 2 - 25,600 tweets T-Mobile - 24,900 tweets Budweiser - 18,600 tweets...
Read more » | | How Brands Are Using Instagram and Snapchat for Their Super Bowl Campaigns 12 examples, from extra video to teasing TV spots By Lauren Johnson Brands pay upwards of $5 million to run 30-second Super Bowl TV ads today, but many advertisers already activated digital versions of their campaigns. While Facebook and Twitter are go-to platforms for brands to reach millions of viewers and tap into the real-time action, more brands are turning their attention to Instagram and Snapchat to...
Read more » | | | | | Ford’s Pregame Super Bowl Ad Shows It’s Dedicated to the Age of Mobility 90-second spot takes aim at Uber, Telsa and Google By Christopher Heine Ford ran a 90-second ad between Super Bowl LI's coin toss and kickoff tonight, catching marketers' attention not just because of the length of the spot--Fox has been getting $5 million per 30 seconds for in-game commercials--but also due to its tech focus. The automotive brand provided several hints that it's absolutely serious about being...
Read more » | | GNC Is Trolling the NFL on Twitter for Rejecting Its Super Bowl Ad Calls it the '#NoFunLeague' By Christine Birkner After experiencing declining sales of late, GNC had been hoping to turn its fortunes around by investing an estimated $5 million in a 3o-second Super Bowl ad on Fox this year. However, the NFL had rejected the ad due to the league's rules prohibiting banned substances, and GNC is on the list of brands players...
Read more » | | As Snap Prepares to Go Public, Will Facebook Steal Its Massive Momentum? IPO filing highlights user growth, revenue questions By Lauren Johnson Now that Snap Inc. has officially filed for its initial public offering, investors, marketers and media companies are finally getting an under-the-hood look at the app's finances and business stats. One of the most interesting nuggets in the filing is that Snapchat now has 158 million daily users, a metric Snap has played up as...
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