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8 Stats That Snapchat’s Ad Sales Team Is Using to Woo Car Brands A chunk of the app's demo is looking for a new vehicle By Christopher Heine Snap is trying to rev up the advertising dollars it's getting from the automotive sector, even though eight out of the top 10 global carmakers ran campaigns on Snapchat in 2016, according to the company. At the same time, the mobile player, which reported $150 million in first-quarter earnings, needs to do even better to...
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Reuters’ Content Studio Created Its First Native Video Ad Campaign for Its Customizable News Service Ads for Synchrony Financial will air on Reuters TV By Sami Main Reuters TV, the on-demand, customizable news video delivery service and app, will air sequential ads created by Reuters' custom content studio in news packages. The campaign was created by Reuters Plus for Synchrony Financial. Four 20-second ads will tell the story of people taking steps to achieve personal or professional goals throughout a Reuters TV...
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Wimbledon’s Digital Media Ace Is an IBM IT Architect Named Melissa Bailey Her data mixed-doubles partner is Watson By Richard Horgan When Melissa Bailey in 2008, at age 33, was senior-certified as an IBM IT architect, she became the youngest person to ever earn that prestigious achievement. As Wimbledon's 2017 qualifying matches unfold this week and the tournament's glorious "fortnight" approaches, she is hard at work figuring out new ways to make the strawberries and stream...
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Facebook’s Predicted Ad Growth Slowdown Could Be Getting Real: 3 Digital Shops Report Q2 Deceleration The social net essentially forecast the development late last year By Christopher Heine While Facebook, which announced it has 2 billion global users earlier this week, is no doubt healthy, it may no longer quite be the runaway freight train of digital advertising it was in recent years. Three digital agencies said their cross-client Facebook ad spends during the second quarter have slowed--to varying degrees and depending on...
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The Creators of 4 Meme-Inspiring Ads Discuss the Campaigns That Spawned Them Adweek caught up with the minds behind several viral sensations By Erik Oster Memes inspired by ads are not uncommon, often extending the reach of campaigns via unpaid media. But it's hard to predict when an ad might inspire such a viral sensation as the "But That's None of My Business" Kermit meme or riffs on The Most Interesting Man in the World's "I don't always drink beer"...
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Here’s How Digital Advertisers Are Using Waze to Connect With People Behind the Wheel Brands are betting on becoming more useful to drivers By Marty Swant Waze, the driving navigation app acquired by Google in 2013, pitches its ad products as being ideal for brands that want to act as a utility for drivers. Since launching the platform in 2012, Waze has worked with brands across a variety of industries--from Dunkin' Donuts and McDonald's to Adidas and AT&T. With an active...
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YouTube Stunt Turns Deadly for a Couple Seeking Internet Fame Pedro Ruiz III died after his girlfriend shot him while filming a video By Sami Main Pedro Ruiz III, a 22-year-old aspiring YouTube star who lived in Minnesota, died Monday after convincing his girlfriend to fire a gun toward a book at point-blank range in front of his chest. Monalisa Perez, his 19-year-old pregnant girlfriend, frequently posted prank and stunt videos with Ruiz and their family on their YouTube channel; the...
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