8 SaaS metrics and KPIs every company should track Whatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success.
ClickZ Daily: March 24, 2020 |
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| Good Morning! Today we have Whatagraph’s SEO specialist, Mindaugas Skurvydas, highlighting eight vital SaaS metrics and KPIs that lead to success. He writes: Tracking the appropriate SaaS KPIs and metrics is the prerequisite to making data-based decisions. You may even want to create KPI reports to help track the evolution of your venture – whether things are going in the right or wrong direction. Also, a new Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. The report defines CX as not only all interactions and perceptions a customer has with a brand in buying a product, but all interactions and perceptions that begin with researching a product or attempting to solve a problem that ends up with the product purchase. Also ICYMI: COVID-19 forces advertisers to focus on the digital economy, according to new GlobalData report. Nuvi launches new comprehensive collaboration and engagement solutions to its well-known social analytics platform. Sinch AB, a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire Chatlayer BV for an Enterprise Value of €6.9 million. Ada, a leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel. |
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Data & Analytics Mindaugas Skurvydas Whatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success. |
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Digital Marketing Barry Levine Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. Read more |
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| Digital Marketing Brandon Spear Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience, to name a few methods. Read more |
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| Data & Analytics Barry Levine Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read more |
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| Data & Analytics Jacqueline Dooley & Mahir Prasad Brandwatch CMO Will McInnes discusses the benefits of social listening technology, current trends in martech, and how marketers can best leverage their martech investments. Read more |
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| Digital Marketing Nick Harper Colorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign budgets. Read more |
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Content Marketing For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners create a business plan as a part of their launch, with the changing economic scenario it becomes difficult to refer to the initial plan at all. Download now |
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| Analyzing Customer Data As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data. Download now |
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