8 questions to ask before replatforming your ecommerce ecosystem New Capgemini white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem.
ClickZ Daily: February 20, 2020 |
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| Good Morning! Today, we have key takeaways from a new white paper penned by Capgemini’s VP of Commerce, Brian Wolfe, where he reviews eight critical questions businesses need to ask before replatforming their commerce system. “Proper change management is key to a successful replatforming project. This will ensure your teams are getting the most out of your new platform investment,” writes Wolfe. Also, Moti Cohen, CEO of Apester, discusses how after Netflix’s Bandersnatch, the future of interactive content lies beyond TV. According to Moti: As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. Also ICYMI: ZoomInfo, a leader in go-to-market (GTM) intelligence solutions, announced a new, more robust, strategic initiative around AI and machine learning within its platform in order to enhance sales and marketing efficiency and performance at scale. Signal AI, one of the leading companies transforming how business leaders make sense of the world’s information, has announced the launch of AIQ, the next generation of AI tech powering their media monitoring and market intelligence platform. VNTANA, an industry leader in creating hologram experiences, announced the launch of a new Omnichannel 3D Automation Software that provides an end-to-end solution for 3D assets across web, AR and VR experiences. Jellyfish, a digital partner to some of the world’s leading brands, is expanding its digital offerings with the introduction of Optics: Creative Intelligence, an automated creative content analysis tool. |
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Digital Transformation Jacqueline Dooley Brian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. |
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Content Moti Cohen Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read more |
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| Data & Analytics Mahir Prasad We spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read more |
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| Digital Advertising Barry Levine A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers employing video ads. Read more |
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| Digital Marketing Jude McColgan Battle post-holiday ad fatigue and get a fast start in the new year by putting the consumer first. Read more |
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| Digital Marketing Barry Levine New report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. Read more |
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Digital Marketing Today, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than ever to connect with these audiences. But with these advancements also come challenges. Download now |
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| Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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