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8 Notable Startups at SXSW in Recent Years That Were Breakouts or Busts Meerkat highlights challenges of being a conference darling By Lauren Johnson A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video from behemoths Twitter and ...
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Liberty Mutual Tries Novel Filming Technique in This Choose-Your-Own-Adventure VR Video 'If you're stranded in the woods, what should you do?' By Lauren Johnson Virtual reality is not even six months old on Facebook, but brands are already finding creative ways to film and post 360-degree clips. On Thursday, Liberty Mutual launches its first VR campaign, and it picked ...
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8 Important and Fun Digital Marketing Stats From the Past Week Pinterest is expanding, and friendly robots are on the horizon By Christopher Heine The last several days were full of highlights from the realm of online marketing data. Here are eight stats that really stood out:
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Why Facebook Could Be Bernie Sanders' Secret Weapon in Battling Hillary Clinton His social buzz skyrocketed last month By Christopher Heine February was—as GOP front-runner Donald Trump would say—absolutely yuuuge for presidential politics thanks to several state primaries and caucuses. With that in mind, Trump had a big month on ...
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Google Wants an Entire Arena of NHL Fans to Play This Mobile Game Against One Another Chromecast promo targets New York Islanders fans By Lauren Johnson If you go to any live sporting event, you're bound to see dozens of folks glued to their smartphones during every break in the action. Seeing an opportunity to help kill some of that down time, Google created a ...
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Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads Ramps up game for finance, car and insurance brands By Christopher Heine Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within ...
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Goldman Sachs Is Buying Up Snapchat Ads for International Women's Day Wall Street bank makes second big ad buy By Lauren Johnson A plethora of brands are celebrating International Women's Day today, and if you scroll through Snapchat, you'll likely see a promo for Goldman Sachs.
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