8 key takeaways from ClickZ’s Marketing Automation Summit We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest minds in marketing.
ClickZ Daily: October 28, 2020 |
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| Happy Wednesday! Today we recap eight takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest minds in marketing. “We’ve always had tools at our fingertips to manage campaigns. I think what’s changed over the last few years is that there’s now an outdated suite of the basic tools that enabled our clients to achieve a certain level of automation, but there are still a lot of add-on tools you need. This adds complexity,” said McKinsey’s Oliver Gediehn during the Summit. Also, Neustar’s Steve Silvers show how in a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns. He writes: Second-party data has evolved with privacy in mind, allowing brands to access login data, device information, geolocation data, interest-level information, and transaction data to enrich their own data and identity graphs. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Jacqueline Dooley We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest minds in marketing. |
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Data & Analytics Steve Silvers In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns. Read more |
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| AI & Automation Jacqueline Dooley Nobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Miracle-Ear. Read more |
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| AR & VR Steve Madincea The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read more |
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| Digital Marketing Kamaljeet Kalsi All the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season. Read more |
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| ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Read more |
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