Your 2024 Listing Presentation When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Download now.
Ideas for making marketing more diverse Incorporating DEI into marketing isn't a one-and-done effort, and members of the Rolling Stone Culture Council emphasize the importance of thoughtful DEI in marketing, advising on strategies such as diversifying teams, seeking feedback from diverse focus groups and celebrating diversity in campaigns to resonate with a broader audience. They also stress the need to understand and embody DEI principles, offering solutions that address societal issues and diversifying representation throughout the marketing process. Full Story: Rolling Stone (12/4)
Real Estate Trends
Study confirms value of human touch in real estate New research analyzing home sales suggests that virtual tours, which gained popularity during the pandemic, do not significantly increase sale prices and could extend the time properties spend on the market. The study found that while virtual tours can be beneficial in certain contexts, their impact is less significant than previously thought. Full Story: Harvard Business School Working Knowledge (12/5)
Construction spending, jobs increase year over year in Oct. Non-inflation-adjusted construction spending rose 11% year over year in October, according to the Census Bureau, and construction employment increased in 226 out of 358 metro between October 2022 and October 2023, according to the Bureau of Labor Statistics. "Commercial real estate activity continued to slow; the office segment remained weak and multifamily activity softened….Several [districts] noted that costs for construction inputs like steel and lumber had stabilized or even declined," wrote the Federal Reserve in its latest "Beige Book." Full Story: Construction Citizen (12/4)
VR tech enables immersive property viewing experience The real estate marketing landscape in 2023 is rapidly evolving, driven by technological advancements and changing consumer preferences. Key trends include the adoption of virtual reality and augmented reality for immersive property experiences and leveraging artificial intelligence for personalized messages. Full Story: Realty Biz News (12/5)
Biobased 3D-printed home survives year of Maine weather BioHome3D, the world's first entirely biobased 3D-printed home created by the University of Maine's Advanced Structures and Composites Center, has proven to be resilient after a year of outdoor testing and could set the stage for reducing carbon footprint, creating structural integrity standards and new manufacturing techniques. The 600-square-foot structure, made from wood residuals, bio-resins and wood fiber insulation, was designed with Maine State Affordable Housing standards in mind. Full Story: University of Maine (11/29)
Legislation & Regulation
Bank execs: Consumer strength is aiding soft-landing odds CEOs of major U.S. banks shared their views at the Goldman Sachs U.S. Financial Services Conference on Tuesday, with most expressing optimism that the country's economy will experience a soft landing driven by the continued resilience of consumers. "As I look at 2024, I think the chance for a softer landing is much, much higher," said Goldman Sachs CEO David Solomon. "I think you've still got to be cautious; there's still uncertainty." Full Story: Reuters (12/5)
Fitch cautions banks holding high volumes of CRE loans Fitch Ratings says banks with less than $100 billion in assets have higher concentrations of commercial real estate loans than bigger banks do. Given the difficulties facing the CRE sector, losses in that category could contribute to some banks' eventual failure, Fitch says. Full Story: Fitch Ratings (12/5)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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