| | | | John,
When marketers talk about branding, the focus is often on the big – major logo redesign efforts, mood boards, stadium naming rights.
Let’s get small. Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say.
So today we bring you Branding: 8 lessons to help you make the most effective brand decisions every day.
Read on for practical examples from a roadside convenience store chain, an influencer discovery platform, a PR expert, and a transportation company.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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