This just in from our friends at the Telly Awards– Throughlines: The Video Trends Connecting Niches, Brands and Communities, is available to read now. In online spaces, we’ve seen a shift to greater investment in shortform video and social media, and to adopting AI tools, but how can creators stay ahead of the curve and continue to tell stories that capture audiences with video content?
Featuring insights from the Telly Awards Judging Council and key award-winning Television Creators, the report draws throughlines connecting what’s happening across brand, social and traditional production to help guide your next steps.
A few noteworthy insights: - Almost 75% of respondents agree: social videos should be less than 1 minute long.
- Of the over 80% of respondents who work with brands, 40% of them are doing embedded brand stories like short docs, scripted series or lifestyle pieces.
- 75% of respondents report making work focused on social impact within the last year.
The Telly Awards honor excellence in video and television across all screens. They recognize work across Television & Online Shows and Series, Commercials & Marketing, Branded Content, Social Media, Immersive & Interactive, Non-Broadcast, and Film & Shorts.
View the report to take part in the discussion and see what the video community has to say on the trends at play right now. | 
