OpenAI: The return of the king
| Good morning, Marketer, itâs time to improve your conversion rate. Are your ad costs going up and your conversions going down? Then itâs time to optimize your campaigns with a strategic approach that considers factors like seasonality, budget allocation, keyword analysis and performance monitoring. Margaret Lee explains how to do this with seven strategic steps and technical setup tips to follow. Constantine von Hoffman,
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| Search marketing | | | Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. | | |
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| Marketing artificial intelligence (AI) | | | Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid? | | |
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| Video marketing | | | Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube. | | |
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| Marketing artificial intelligence (AI) | | | Striking the balance between AI and human oversight, for brand safety, strategy and performance. | | |
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| MarTech webinar | | | Generative AI is transforming marketing, but the hype makes it hard to separate fact from fiction. Let us cut through the noise and share the realities of this powerful new technology so you can put it to work. | | |
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| Digital asset management (DAM) | | | Establish a scope for your DAM to ensure that team members across departments will be using it for years to come. | | |
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| Digital asset management (DAM) | | | The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted. | | |
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| Email marketing | | | Learn the 4 biggest copywriting and design dos and donâts to consider before you hit send. | | |
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| Search marketing | | | A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions. | | |
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| Free chatbot | | | Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. Start chatting now | | |
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