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7 Marketing Implications of the Oculus Rift Being Available to Consumers Branded headsets to high-quality video By Lauren Johnson, Marty Swant Facebook's $2 billion baby Oculus Rift finally started shipping headsets to consumers today, a much-needed move to make virtual reality more mainstream. The development will likely benefit agencies and brands who ...
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AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line? My Big Fat Greek Wedding promo raises questions By Kristina Monllos Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2. The sequel to the 2002 ...
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Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content Brit + Co parlays yuletide work into official partnership By Christopher Heine Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ...
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9 Eye-Opening Digital Marketing Stats From the Past Week Pinterest data and the rise of mobile streaming By Christopher Heine The last several days were full of highlights from the realm of online marketing data.
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Microsoft's Chatbot 'Tay' Just Went on a Racist, Misogynistic, Anti-Semitic Tirade AI-based hate speech shocks social observers By Christopher Heine Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on Twitter, Kik and GroupMe to much fanfare among ...
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GrubHub's New App Turns Food-Related Texts Into Emojis More than 50 custom graphics for hungry—and hangry—users By Lauren Johnson GrubHub tries to chat with millennials through emojis. GIF: Yuliya Kim; Source: GrubHub
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6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds Instagram and Twitter's tweaks alter strategies By Christopher Heine Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The ...
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