| | | | | 7 Snapchat Accounts Worth Following During the Super Bowl >From Lady Gaga to sports publishers By Lauren Johnson While Twitter and Facebook are likely to be the buzziest platforms during the Super Bowl, plenty of people will also be using Snapchat to follow the game and track commercials. Snapchat is positioned as an advertising platform for brands, but many marketers don't maintain their own accounts. While a number of Super Bowl advertisers are...
Read more » | | | | | | | | | | | Consumers Still Get Most of Their Super Bowl Information From TV, Not Social Media The tube also dominates party-shopping decisions By Christopher Heine Everyone likes to talk about social media's influence. Yet, television is still the chief, information-driving force before, during and after the Super Bowl, and the tube--more than any other medium--impacts what meals, snacks and beverages viewers buy for their watch parties. For example, 53 percent of Americans said that TV drives their purchase decisions as...
Read more » | | R/GA and IPG Are Partnering With Snapchat to Invest in Startups They'll exchange funding and resources for equity and insights By Marty Swant Snap Inc. is getting is getting into the Shark Tank game. Ahead of its expected initial public offering later this week, Snapchat's parent company is teaming up with digital agency R/GA and Interpublic Group to invest in startups focused on mobile marketing and advertising technology. The partnership, announced today, will let the companies collectively begin...
Read more » | | 7 Snap Stats You Need to Know From the White-Hot App’s IPO Filing It made $404 million in 2016 By Lauren Johnson After months of speculation, Snap Inc. has finally filed its initial public offering, giving investors and marketers insight into the company's financials and user stats. As the app has geared up to go public, advertising has been key for proving to both Wall Street and agencies that it can live up to its reported more...
Read more » | | | | | Buick Will Run Instagram Stories Ads to Support Its Super Bowl Spot Becomes first auto brand to use the format By Marty Swant For the second year in a row, Buick will be running a national Super Bowl spot, but this time it will be supported with an ad buy via Instagram Stories. The full-blown social ad campaign includes Buick becoming the first auto brand (and one of the first brands overall) to utilize Instagram Stories ads since...
Read more » | | Why Brands Need to Invest in a Second-Screen Super Bowl Strategy Mobile presents a powerful opportunity to reach consumers By Tom Kershaw Super Bowl Sunday is a mere week away, and from Snickers' live ad to GoDaddy's Roomba cats, an overwhelming amount of attention is being paid to the highly-anticipated commercials. With estimated costs surpassing $5 million per 30-second commercial, this year's game is set to be one of the most expensive advertising ventures of all time....
Read more » | | Pinterest Opens Full-Fledged Search Targeting to Compete With Google But will brands move money? By Lauren Johnson For the past 15 months or so, Pinterest has pitched itself to marketers as a search-based platform more akin to Google than Facebook or other social networks. Today the site is aiming to live up to that claim by launching a new search targeting tool, about a year after hiring Google sales vet Jon Kaplan...
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