If you have underperforming employees...

It Is 100% Your Fault.

Because, just like my good friend Bedros Keuilian likes to say... 

"When it comes to your team, leadership is the problem... and leadership is the solution."

So here are 7 simple ways to FIX your team & leadership: 

For each team member you must ask…

1. What is the definition of success for this position?

It needs to be created WITH them, and then everyone needs to agree on the definition, and now there is no subjective argument about whether they are doing a good job. 

2. Does the team member KNOW what success looks like for this position?

3. Has it been communicated what actions are necessary to achieve success?

4. Is the team member being given the support, the training, and the feedback to have success?

5. Where is the bottleneck for the team member’s performance?

6. Is it a matter of skill or commitment?

If it’s a matter of skill, it’s YOUR fault for not training them properly or hiring someone that was the wrong fit for the position.

If it’s a matter of commitment, it’s YOUR fault for hiring someone with the wrong attitude or for not properly communicating the vision of the company and getting the team member engaged with and behind the company’s purpose.

7. Would I enthusiastically rehire each team member?

If not, then fix the issues or have the difficult conversations and part ways as friends.

Here’s how the initial difficult discussion might look with an underperforming team member:

a) Here's the definition of success ... do you agree with this?

b) Here's how you are not hitting it

c) Identify how to correct it... giving them a plan

d) Let them know this is a verbal warning... next time they get a written warning

e) The next time we have this difficult conversation it will mean a dismissal.

The key to this is having a clear "Definition of Success".

If it is properly communicated and measured and managed… 

You won’t need to have many of these difficult conversations.

Everyone wants to be successful, and no one wants to fail.

It’s up to you to communicate and lead people to victory... 

If you don’t, then it’s on you.

As entrepreneurs, that is the standard that applies to all of us.

That is the standard we must accept if we want to be great.

The 7 questions above can be your roadmap.

Success Loves Speed,

Craig

PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...

... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.

Thank you for taking the time to read this email. This message is part of an ongoing conversation between us, and I want to take a moment to ensure you have full transparency about why you received this message, how your information is handled, and what to expect from future emails. Why You’re Receiving This Email: You’re receiving this email because at some point, you opted in to receive updates, news, or information on a specific topic we’ve previously discussed or shared. Whether it was through a subscription, a form submission, or another form of communication, your information was shared willingly, and we respect your decision to connect with us. If you’re wondering about the nature of our correspondence, rest assured that we aim to keep all emails relevant, interesting, and free from unnecessary clutter. This includes respecting your inbox and refraining from sending irrelevant messages. Your Privacy is Important: We value your trust and take your privacy very seriously. The information you provide is securely stored and never shared, sold, or used outside the purpose for which you provided it. If you ever want to review how we handle your data, feel free to contact us directly. Transparency is our priority, and we’re happy to address any questions you might have. You are always in control of the information you share. If you feel that any part of your subscription or interaction needs clarification, let us know. We’re here to provide accurate answers and ensure your satisfaction. How to Unsubscribe or Manage Your Preferences: We understand that everyone’s inbox is different. If you ever find our emails no longer relevant, there’s no hard feelings. You can easily manage your email preferences or unsubscribe using the link provided below. By clicking the unsubscribe link, you’ll be taken to a page where you can either adjust your communication preferences (such as receiving fewer emails or only on specific topics) or completely remove yourself from our list. The process is straightforward, and any changes will take effect promptly. We don’t use tricks or gimmicks to keep you subscribed. Our priority is to ensure that our emails add value to your day, and if they don’t, we respect your decision to part ways. Accessibility and Communication: If you have any trouble accessing the unsubscribe page, managing preferences, or understanding why you’re receiving this email, you can reach out directly to our support team. We aim to provide a response within a reasonable time frame and address your concerns effectively. Our communication is designed to be as inclusive as possible, but we know there’s always room for improvement. If you have any feedback on how we can make our emails more accessible or relevant, please don’t hesitate to share. A Commitment to Non-Intrusive Emails: We aim to create a non-intrusive communication experience. This means we won’t overwhelm your inbox with unnecessary messages, and we work hard to ensure our content remains clear, concise, and helpful to you. The purpose of this email is to stay connected with you and provide updates or information that we believe is meaningful. If we ever fail to meet these standards, we encourage you to let us know. Feedback, whether positive or constructive, is always appreciated. Your thoughts help us understand how we can do better and improve our communication approach. While we cannot guarantee every suggestion will be implemented, we will take the time to carefully review and consider your input. We strive to ensure all communication channels are open and readily available to you. Whether it’s a question, comment, or concern, our team is ready to assist.