7 sales mistakes to fix before the market changes again | Help home buyers prepare for life's stages | 'Buying Beverly Hills' highlights hard work of real estate
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Best Practices in Sales & Marketing
Help home buyers prepare for life's stages Homeowners' needs change over time. One moment, a two-story house with a landscaped yard fits their family's needs. The next, they're empty nesters who find it hard to navigate stairs and handle maintenance. Help match your buyers with the type of house that will bring them joy wherever they are in life Full Story: REALTOR® Magazine/The Lounge (10/28)
'Buying Beverly Hills' highlights hard work of real estate "Buying Beverly Hills" is the latest real estate-focused reality show to join the Netflix lineup and will follow The Agency and the family of CEO Mauricio Umansky. "On 'Buying Beverly Hills,' sure, you'll see a little drama, but also a group of people working together, you'll see how hard it is to make it as a realtor, and that deals don't always happen as fast as it seems," said Ben Belack, who appears on the show. Full Story: Homes & Gardens (11/13)
Monitoring changes among keys to business survival Businesses that establish and maintain a competitive edge have an advantage when it comes to lasting through difficult markets, writes Andy Hochberg, CEO and managing principal of Next Realty. "While internal focus is essential, never lose sight of the external landscape," Hochberg writes. Full Story: Forbes (tiered subscription model) (11/14)
What brands can learn from KFC's app misstep Marketers say brands should tread lightly with automated app push notifications that don't undergo a formal vetting process after KFC Germany sent promotions to customers for Kristallnacht, which marks a 1938 state-backed attack on Jewish businesses and residents. "It's especially important for brands to have a team who knows what content is being distributed and where, and ensuring it is appropriate," says Legendary Entertainment's Sandy Archila. Full Story: Adweek (11/12),Adweek (11/12),Campaign US (tiered subscription model) (11/11)
Real Estate Trends
10 headwinds the real estate market faces next year Both the residential and commercial real estate markets face an extraordinary era of unpredictability. These are the issues, including inflation, rising interest rates, geopolitical risks and labor shortages, that may have the most impact—even on the local level. Full Story: REALTOR® Magazine (11/12)
Concerns mount over global housing market downturn Economists are warning that the global housing market could be on the brink of the biggest slowdown since the 2008 financial crisis, as home prices, mortgage rates and the general cost of living soar throughout economies worldwide. The International Monetary Fund has warned the global housing market is reaching a "tipping point" and Oxford Economics lead economist Adam Slater notes: "This is the most worrying housing market outlook since 2007-2008, with markets poised between the prospect of modest declines and much steeper ones." Full Story: Financial Times (subscription required) (11/12)
Editorial: Housing shortage requires large-scale effort There has been a significant rise in Pittsburgh's homeless population since 2019, prompting criticism of the mayor's office in this editorial. "The city needs to coordinate a large-scale response among all stakeholders, including service providers and the unhoused themselves, to find permanent solutions," writes the editorial board of the Pittsburgh Post-Gazette. Full Story: Pittsburgh Post-Gazette (tiered subscription model) (11/13)
Midterm results could put monetary, fiscal policy at odds With Democrats slated to retain control of the Senate and keep more seats in the House than expected, their influence over fiscal policy and concern for protecting the labor force could affect the current fight against inflation, analysts say. "If the goal is to curtail demand, we could now have policies that underpin demand," said LPL Financial chief global strategist Quincy Krosby, while Morgan Stanley analysts have also noted that if Democrats gain congressional power, markets could "assign a higher probability to further fiscal expansion, with Congress and the Fed effectively pulling in opposite directions on inflation." Full Story: Reuters (11/13)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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