7 mistakes that can sink investors' rental profits Property managers are an important line of defense for investors and housing providers, helping to protect their bottom line. Know how to avoid common pitfalls that could hurt your clients' rental income. Full Story: REALTOR® Magazine (1/24)
Listing Presentation Checklist | Listing Presentation PDF These Listing Presentation templates make you stand out from the competition. Give your prospects and clients a reason to place a premium on your expertise. Includes real listing presentation templates, scripts, and strategies. Click here to get the templates today: Download Now!
Association of National Advertisers CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies and looks at how taking a different approach with budgets, marketing balance and creative can help marketers survive a challenging economy. Liodice also offers a word of caution: "It is more challenging and costly to regain market share and brand equity once lost by 'going dark' than it is to maintain them with even a modest investment." Full Story: SmartBrief/Marketing (1/24)
Twitter tests ad format for in-app keyword searches Search Keyword Ads could let users insert promoted tweets into users' search results, which Twitter states are stronger signals of intent than Keyword Targeting finds. All advertisers on the platform can participate in the feature's test. Full Story: Social Media Today (1/24)
Sellers turn to concessions as market cools Mortgage buydowns, funds for repairs and coverage of closing costs are among incentives being offered by sellers in so-called Zoom towns that saw an influx of remote workers in recent years. Redfin data shows that sellers are increasingly using concessions to attract offers. Full Story: CBS News (1/25)
Technology & Innovations
Construction tech incubator picks 46 firms to help Forty-six startups and other companies will benefit from four programs offered by a unit of Vinci Group to nurture companies working on solutions in construction, mobility, energy and real estate. Julie Strupp takes a brief look at the four North American companies selected and what they offer. Full Story: Construction Dive (1/25)
Fair & Equitable Housing
Biden administration takes aim at landlord practices The Biden administration has announced steps by the Federal Trade Commission and the Consumer Financial Protection Bureau to collect information on "unreasonable" background checks of renters by landlords. The White House Domestic Policy Council and the National Economic Council say a "patchwork of renters rights, a shortfall of affordable housing and a longstanding challenge of rents rising faster than incomes contribute to housing insecurity that millions of American renters experience every year." Full Story: The Hill (1/25)
FinCen issues bank alert on Russian real estate investors The Treasury Department's Financial Crimes Enforcement Network has warned banks to be on guard against potential investment in commercial real estate by wealthy Russians seeking to bypass US sanctions. These investors may attempt to use offshore funds or pooled investment vehicles to sidestep due diligence processes, according to FinCen, noting that identity verification by banks is usually not mandatory when an investor's ownership of a fund is less than 25%. Full Story: The Wall Street Journal (1/25)
Some banks doubt potential for soft landing Several major banks have warned the economy will not get through the Federal Reserve's effort to combat inflation without a recession, despite recent optimism that a soft landing is achievable. "Money is dying to get back into this market, but we still think you get an economic slowdown and that earnings expectations are still too high," says Paul Christopher, Wells Fargo Investment Institute's head of global investment strategy. Full Story: Reuters (1/25)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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