| 15 years ago, I was egotistical, scarcity minded, and as Bedros loved to say “crusty.”
Being that way affected my relationships…
And kept my income and network smaller than they should have been.
Then one day in 2009, my friend and mentor Yanik Silver pulled me aside and said these words that I’ll never forget...
"Craig, you can't out-give the universe."
Being a fast action taker, I immediately tried to disprove his theory ;)
To my surprise (but not Yanik’s)...
Every time I became more of a Go-Giver (giving out more free content, buying books for hundreds of people at a time, going all-in on creating YouTube videos, etc.) the Universe paid me back multiple-fold.
Take YouTube for example...
When I started giving away my best workouts, I started selling more e-books and video courses in my fitness business.
“Ugh,” I thought... “I’ll show the Universe... I’m going to give so much it hurts... I’ll go broke giving and then I say ‘I told you so’.”
So I set about writing my best content for EarlyToRise.com and giving it away.
To my frustration it just brought amazing people into my life, like Joel Marion, Rob Hanly, and my first Billion Dollar coaching client.
Argh, now I was really mad...
I know, I’ll spend the next three years of my life putting everything I know into a book, The Perfect Day Formula, and then giving it away to the world.
And so I did... and then, double-argh…
That led to selling over 5,000 copies of my Perfect Day Formula Kit…
Being invited to speak on the same stage as Tony Robbins…
And the chance to be featured on TV stations around the world — from Australia to the UK, and even eastern Europe.
Will the Universe’s Winning Streak Ever End?!?!
The answer is NO, it won’t.
I’ve continued to test Yanik’s theory ever since and still haven't proven him wrong!
Along the way I’ve noticed something else though:
My best and richest friends are all the most generous people I know.
Joel Marion, Porter Stansberry, Bedros Keuilian, Shaun Hadsall, Matt Smith, and many others...
This is not a coincidence.
When you lead with value and generosity…
New doors open for you…
And it becomes 10X easier to win.
So here’s the bottom line to you my friend...
No matter what you are up against right now — inflation eating your profits, sales in a slump, new product flopped, best employee just quit...
You may be tempted to turn tail and terminate your Go-Giving...
But I promise that’s not the right path for you.
Not now, and not ever, in this life.
When in doubt, give so much it hurts because...
You can’t out-give the Universe.
Success Loves Speed,
Craig
PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...
... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help. | 
