| Hiring freelancers to help your marketing efforts won’t guarantee success in your campaign but will definitely increase your odds of a good return. Read More ▶ |
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| | | White Paper: Okta Identity management is proving to be the key ingredient for enterprises engaged in digital transformation. Taking control of access, security, and apps through a single integrated solution has helped progressive companies to better serve their customers and enabled their employees to focus on key initiatives. Read More ▶ | | Use these tips to develop your marketing plan on how to use quality content and appropriate placement before you launch your product. Read More ▶ |
| | The role of the CIO has changed from tactical to strategic. What, then, are CIO expectations of vendors? Read More ▶ |
| | The New York City Department for the Aging (DFTA) needed a strong marketing campaign to boost its visibility within the community, and the man leading the effort knew three things on the front page sold community newspapers: babies, puppies and elderly people. Read More ▶ |
| | | | Facebook announced Marketplace on Monday. This new, mobile-only feature lets you buy and sell items on the social network. Read More ▶ |
| | Analytics is about measurement. And measurement is about explaining. But explanation isn’t about providing an answer. Analytics is about explanation because it helps us see things with greater clarity. It means moving past the measured world and bringing measurement to the unmeasured world. Read More ▶ |
| | Case Study: OpenText This case study shows how North Star BlueScope Steel uses analytics for a fuller, less resource-intensive view at customer costing, better understanding of trends and needs and quicker, more intelligent, decision making inspired by accessible data. Read More ▶ | | What projects are CIOs prioritizing in the year ahead? Where are they spending those precious IT dollars? These are the questions that will be answered (with your help!) in our 16th annual State of the CIO survey. Make your voice heard! ▶ | | Historically, hardware upgrades on Windows PCs that involved major changes (new motherboard and/or CPU, for example) required a phone call to Microsoft to reactivate the Windows license. Microsoft has altered its licensing policy to cut down on calls. Here’s what happened when we tested this hypothesis. ▶ | | Cloud-based ERP will eventually rule, and on-premises software is destined for legacy status. How can IT ensure a smooth transition? ▶ |
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