Equity crowdfunding is a community-based approach to raising capital for startups. One example of a campaign to consider is Graze Mower, an electric mower company disrupting the commercial lawn care industry. Gas-powered mowers consume about 1.2 billion gallons of gasoline annually, and commercial mowers consume more than 100 million gallons of diesel annually. There’s a range of platforms that can help you find green investment opportunities like Graze Mower. Wefunder and SeedInvest are two examples. Not every company on these platforms will be green, of course, so — similar to picking green stocks — you’ll need to do a little research to make sure you’re investing in something that matches your values. It’s also important to acknowledge that new companies are risky investments, as more than two-thirds of them fail to deliver a return to investors. Those that survive yield returns ranging from modest to astronomical. |